Our founder, Junior Gupta, is also our chief designer. While he works closely with other talented designers both here in the U.S. and in India, it is the hands-on experience of designing our braided rug patterns where Junior expresses his creativity with colors. Below he takes us along on a design session at a rural village in India close our factories.
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This is an awesome road. It goes between 2 canals. |
The raw materials can be quite beautiful just lying around. I enjoy watching these everytime, because everytime I come to the factory there is some different pile lying around, based on what concepts we are going to work on. It is very inspiring. |
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I end up finding myself in a whole pile of braids sometimes. Usually by the end of they day. It’s a very interactive experience, I really enjoy the speed of the turnaround (get new colors in within 2 hrs) which is not too fast but also not too slow. |
I basically have to pick every braid |
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And I also pick the fabric that goes into each braid |
Another inspirational image for me in the factory. This is the place in the factory where these “bobbins” are kept. These bobbins lie by the design section and there’s a whole lot of these. Somehow the light passing through them, that light & shadow effect, it’s really nice. |
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This is one of my favorite parts of the designing process. When I actually have to dye the exact shade I want I feel very artistic. Usually in a factory there’s plenty of shades and raw materials around. This is something I don’t do everyday. I hope I can do more of this. |
I love watching my hands after working on coloring. I dont know, it just looks cool. It makes me feel I’ve really been engaged. I really think I put something personal of mine into the design process. |
If you ever want to know why a single braid is in the spot it is, ask me.









