The Best Display Competition was started in 2011 with the Grand Prize of 1 Free Year of Shipping.
Contest rules for 2012:
- Photos/Videos will be used to determine which store has the best displays. They need to be emailed in or mailed in to us (email to email@example.com & subject line should read “Best Display Competition + your store name)
- Quality of photos and videos will matter. (Try to shoot in hi-res mode if that is an option)
- Photos to be submitted to us by October 15, 2012 to qualify entry to this contest
- Winner will be announced December 1′st. Free Shipping will run from Jan 1 to Dec 31
- By submitting images and videos, you give us permission to redistribute the photos submitted to us.
Read on to see who won the first Best Display Competition, but first some handy notes for eager contestants :
- We encourage all stores to participate and apply
- If you use an cell phone for videos hold the phone horizontally not vertically.
- The winner shall be determined by various standpoints: how well the products are displayed, creativity, merchandising, how do you make lots of product look appealing and anything else that’s outstanding !
The First Ever Winner of the Best Display Competition
The Blackbird in Holland, MI
When I got the chance to personally visit The Blackbird to kick off our first competition, it was easy to see why they deserved to win. Run by the DeGue family, Laura, Pat and their daughter Rachel, it was an eye opening experience.
The Store looked great. This photo is around Christmas time and the whole place looked beautiful and inviting. All the displays looked neat and warm.
Here is their awesome rug section. What I liked about this is
1) The theme all matched, it was very tastefully put together, the display’s colors, the wall’s colors, the stencilled stars.
2) Lots of merchandise, maybe as many as 200 rugs can be displayed in just the center area.
3) Lots of eye candy. The baskets at the ends are very pleasing to the eye. The dolls.
4) Signage. They had place to put small signs on the rugs too (see far right).
5) Variety : There was variety in their displays. Not just tables, not just rug racks, They had gone for variety. I also now feel that the best displays have to use “home made” elements to be truly award winning. All the free displays in the world have got nothing on the displays that Pat DeGue designed for his own store.
6) Creativity : Using the Coin Rug as a Wall Hanging behind the cash register is a great way to sell and advertise the product. It also uses a space that is not meant for customers to reach and turns it into a spot that sells the beauty of the product.
7) Details : They use lamps from the ceiling which really softens the look. Of course these lamps are for sale, beautifully made by Irvin’s.
We are really lucky to have people like Laura, Pat and Rachel as our customers. I learned a lot from my visit there. They were gracious hosts. They even came to Atlanta in January 2012 and helped us recreate a miniature “Blackbird” in our showroom in Atlanta.
The Owners of The Blackbird, from right to left – Pat, Laura, Rachel and myself Junior Gupta.
Many thanks to the DeGue’s and congratulations for being our first winners,
Junior Gupta & The Entire Homespice Team